BM Extra

From its origins in post-war peace-building to modern debates over national sovereignty and global efficiency, discover how the evolving rules of international trade have shaped the world we live in today. 

This video explores five key international market entry strategies—exporting, licensing, franchising, joint ventures, and foreign direct investment—while analyzing their unique advantages and challenges through real-world business scenarios. 

This video explores the essential framework of international business law, from the roles of the WTO and UNCITRAL to practical strategies for managing risk, enforcing agreements, and protecting intellectual property in the global marketplace. 

This video explores the complexities of international business strategy, comparing global standardization with local adaptation and examining operational choices like offshoring versus global sourcing to achieve success in an ever-changing global landscape. 

Learn how to escape the "comfort trap" of planning and instead develop a coherent strategy that positions your business to actually win against the competition. 

Learn how to escape the "comfort trap" of planning and instead develop a coherent strategy that positions your business to actually win against the competition. 

Explore the frameworks and concepts that modern companies use to navigate competitive markets, from the first mover versus second mover strategy to the BCG matrix and the concept of red versus blue oceans. 

Discover how businesses use strategic pricing—from profit maximization and market dominance to psychological tactics like shrinkflation—to communicate value and influence consumer behavior. 

Discover how leading companies like Netflix and Spotify master the "glocal" balance by blending a powerful global brand with deep local cultural sensitivity. 

This lesson explores the world of developing and managing brands, covering everything from branding strategies and the significance of brand equity to the challenges of global naming. 

Explore how digital advancements and the rise of fintech are reshaping global finance, from the rapid growth of all-in-one super apps in Asia to the regulatory and cultural hurdles facing their adoption in Western markets. 

This lesson explores the essential strategies of international financial management, from using call and put options to hedge against exchange rate risks to leveraging foreign direct investment for global growth. 

The case of Uber serves as a significant example of the difficult process of overhauling a toxic "win at all costs" culture through leadership changes, independent investigations, and employee-crowdsourced values. 

Explore the critical systems and shared values that define a company’s character, from the lessons of Uber’s cultural overhaul to the business imperative of fostering a diverse and equitable workplace.

Learn how a powerful alignment of strategy, diversity, and ethics creates a resilient, innovative culture where every individual is empowered to thrive.

Effective managers possess a versatile toolbox of leadership styles, ranging from motivational coaching to decisive autocratic command, which they adapt to meet the specific needs of their team and the demands of any situation. 

This video explores the fundamental link between personal development and global leadership, offering strategies like the GROW model and self-awareness to help you navigate cognitive biases and become a more effective leader.

This lesson explores the critical role of managing stakeholder expectations, providing you with a toolkit to identify key groups, navigate ethical considerations, and develop effective engagement strategies to drive organizational success.

Learn how to build long-term trust and organizational success through effective stakeholder mapping, alignment, and proactive communication strategies. 

Explore the changing landscape of the "third place" as Starbucks shifts its policy from a community hub for relaxation and socializing to a more transactional, grab-and-go model.